Seagram’s 100 Pipers Travel Gear evolves its iconic Be Remembered for Good positioning, moving from storytelling to story ...

Four creators shared how the program helped them connect content inspiration with purchase, opening up new revenue ...

From global events to regional cultural storytelling, this article navigates how Kerala Tourism has historically marketed ...

In her new role, Singh will lead Vianaar’s communications and creative branding, focusing on customer engagement, premium ...

The study highlights that in India’s rapidly evolving consumer landscape, brands that anticipate intent through simulation ...

The tool provides solutions for Generative Engine Optimisation, allowing companies to track AI-driven traffic, benchmark ...

The announcement also marks the launch of its latest brand campaign, which highlights the brand’s focus on craftsmanship and ...

The company has integrated seven university campuses, including Gurugram, Gwalior, Jaipur, Lucknow, Mumbai, Raipur, Bengaluru ...

In this article, Vibhor Gulati of Defodio Digital unpacks how India’s festive season is reshaping influencer marketing, from ...

For categories such as TV, appliances, and personal gadgets, CTV is becoming part of the consumer’s research process, with ad ...

Vinit Kapahi of Aviva India explores how integrating new digital tools with the trusted power of traditional media creates ...

The new label groups all sponsored content, including shopping ads, highlighting paid results, while the ad sizes stay ...