Talon commences a hostile takeover of Overwatch 2 in a massive marketing stunt; here's what this could mean for the hero ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

On Wednesday, Guess Inc. revealed that Ferragni will front the spring 2026 global advertising campaign, photographed by Luca ...

From Jonathan Anderson at Dior to Louise Trotter at Bottega Veneta and Demna at Gucci, we’re finally seeing their visions ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

A political action committee with ties to Gov. JB Pritzker launched a “seven-figure” ad campaign Friday backing his two-time ...

GM is launching its new “This is Chevrolet” marketing campaign in Argentina, seeking to connect with potential customers ...

Barb has launched Barb Ads Hub, a new analytics system aimed at supporting full-cycle advertising campaign planning and ...