When the Halloween season rolls in with its crisp air, spooky vibes, and candy-fueled excitement, there’s no better time to ...

Transform into the haunting Captain Salazar with this step-by-step makeup tutorial! Inspired by Pirates of the Caribbean, this look is perfect for Halloween, cosplay, or any spooky event where you ...

Kylie Jenner's daughter Stormi is taking after her mom as a makeup buff. On Sunday, the Kylie Cosmetics founder posted a new ...

The dream team is back! Kylie Jenner just shared a new “Get Ready with Me” TikTok video with one very special guest star: her seven-year-old daughter, Stormi Webster.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

You heard it here first, folks: Makeup is so back. Nearly every fall/winter runway show was filled with models coated in strong lipstick colors and smokey eyes. And now, our social feeds are starting ...

Miss America Cassie Donegan has heard the chatter regarding her pageant glam and has the perfect response to the online criticism. After Donegan, 28, was awarded the crown for Miss America on Sunday, ...

Make-up trends will continue to come and go - and the latest one is something rather different to the classic 'clean girl' aesthetic or the 'glass skin' look. The 'tired girl' trend is currently ...

In February 2015, the Great British Bake Off ruffled a few feathers when it introduced a new kind of celebrity to its charity special. The Great Comic Relief Bake Off - as it was when still in the ...

Go to any beauty store and you’ll see primary school girls spending a fortune on serums, lip masks and cleansers. Experts warn they could be doing permanent damage. You’ve probably seen these tweens – ...

Some 30 years ago I found myself working with David Pritchard, a director who turned the late Keith Floyd into a TV star. He had first encountered Floyd, glass in hand, chaotically running a Bristol ...