The word 'Barolo' on a wine label no longer guarantees sales. This region of Italy now uses more aggressive marketing.

Barolo is a red wine produced in the Italian region of Piedmont. It is made from the Nebbiolo grape and is often rated as one of Italy's greatest wines.

“When I first went to Italy, it was like Oh my God,” says Barolo Grill owner (then-employee) Ryan Fletter of the inaugural 1995 trip that the restaurant staff took to the Boot. “It’s one thing to ...

Italy’s deep-rooted wine culture is world-renowned, and Italians take immense pride in the exceptional quality of both their food and wine. As Europe's largest wine producer, Italy boasts a wine ...

If Paola Lanzavecchia has her way, Barolo will soon be a wine ranked alongside the best names in Burgundy. As winemaker and owner of Villadoria Winery in Italy’s Piedmont region, she represents ...

Barolo producers -- including Gagliardo -- started focusing on the Chinese market years ago, before their counterparts in Italy's other top-level wine-growing regions.

Barolo, like all great wines, “appeals to both the head and to the heart,” said Eric Asimov in The New York Times. Although not inexpensive, the Italian red is undeniably “a great wine ...

Between truffles and Barolo, the Piedmont region of Italy has developed a reputation for expensive cuisine. But you can bet that the natives aren’t showering their risotto with the stinky white ...