Lamar, himself, is no stranger to the halftime show. Three years ago at the Super Bowl LVI, he performed alongside two of the greatest rappers to come from the West Coast: Dr. Dre and Snoop Dogg. But what feels so monumental about this moment, in particular, is that Lamar has been able to puncture the mainstream in his own way—on his own terms.

Kendrick Lamar's "Not Like Us" bolts back into the top 40 on several charts in the U.K. following his sweep at the Grammys, and it's even a top 10 smash once more.