Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...
The Toy Book

Mattel Debuts ‘Cinderella’ Collector Doll at Paris Fashion Week

Mattel, Disney, and Viktor&Rolf make dreams come true by debuting a Cinderella Collector Doll at Paris Fashion Week.
The Toy Book

VIKTOR&ROLF X DISNEY COLLECTOR CINDERELLA DOLL

This Cinderella doll is bibbidi-bobbidi-beauty. The doll’s dress nods to the princess’s signature gown, while making a ...