Since COVID-19, consumer behaviour has been evolving quickly and, often, unpredictably. What was once just an adaptation to ...

John Wagner, Managing Director and Partner, Boston Consulting Group (BCG) Prashant Choudhary, Managing Director and Partner, ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Get the latest economic outlook: positive jobless claims and spending contrast with weak housing and commodities. Click for ...

Bharath S. of Sundaram MF highlights consumption and localization as pivotal themes for India's medium-term growth, driven by ...

Despite rising inflation and elevated interest rates, Americans are still using their credit cards. A Boston Federal Reserve ...

A variety of economic factors could have a significant impact on Gen Z spending habits in the upcoming holiday season and impact overall spending numbers.

Explore how the 2025 festive season in India could redefine the consumption story with GST reforms, affordability, and rising ...

ANSAH The microfinance sector’s role in financial inclusion focuses on providing financial services to the unbanked and ...

Disney+/Hulu hiked prices this week, the most recent of many streaming service increases. Churn is a concern, but entertainment giants haven't blinked yet.

A new report shows the global economic outlook for the year is better than previously thought, but still cautious because of the evolving tariff landscape.

Pepsi's sponsorship of the Pakistan cricket team highlights a paradox: while visibility is crucial for brand connection, it ...