Since COVID-19, consumer behaviour has been evolving quickly and, often, unpredictably. What was once just an adaptation to ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

When consumers are deciding on which products or services to buy many times they will be weighing different risks. This video ...

MIT projects that by 2030, almost half of all consumer decision-making will be AI-driven. At The Drum Live, futurist Danielle ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

As a teenager, Dichter worked in his uncle’s department store as a window decorator, where he was exposed to and enchanted by ...

With CPC on the rise, crowded promotions, and shifting online buying behavior, it’s important to think strategically ahead of ...

For FMCG brands, encouraging and amplifying user generated content is a way to build authentic and engaged communities ...

Its founder, an alumnus of IIM Indore, has drawn on that network to commission a phenomenal book by another alumnus, Arindam ...

Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation ...

Extuitive builds on the legacy of Affinnova, a Flagship-founded pioneer in algorithmic design that Nielsen Holdings (NYSE: NLSN) acquired in 2014 for its consumer-driven product optimization ...