As I previously discussed in my two-part series on B2C customer retention, It costs more to acquire a new customer than to retain an existing customer. The same holds true for relationships with B2B ...

A customer retention program can be a powerful tool in the arsenal of customer relationship management. Retention is important to most companies because the cost of acquiring a new customer is far ...

Given the opportunity, dissatisfied customers will tell 8 to 16 other people about the source of their service- or product-related frustrations. However, if you make a prompt effort to resolve the ...

THE Philippine banking landscape is experiencing unprecedented transformation. With the loyalty programs market expected to surge from $505.8 million in 2024 to $1.03 billion by 2029—representing a ...

Summit Resources recently launched a new program meant to help dealers keep customers coming back to the dealership long after a vehicle purchase. The company explained the premise behind LoyaltyCash ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Photo: Getty Images. Illustration: Reagan Allen. Businesses spend millions of dollars every year on marketing schemes to draw in new customers. As important as that is, businesses should really be ...

The strange thing about working in the home comfort industry is that you are never able to get too comfortable. This is an industry of unavoidable weather-driven peaks and valleys where extremes can ...

As I previously discussed in my two-part series on B2C customer retention, It costs more to acquire a new customer than to retain an existing customer. The same holds true for relationships with B2B ...