Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...

Best 30 toys of 2026 unveiled and they're not all for kids - full list

A top 30 Hero Toys for 2026, unveiled at the start of the industry’s Toy Fair event, also included at least two products with ...
The Toy Book

Mattel Debuts ‘Cinderella’ Collector Doll at Paris Fashion Week

Mattel, Disney, and Viktor&Rolf make dreams come true by debuting a Cinderella Collector Doll at Paris Fashion Week.