WPP has announced that WPP Media has been appointed by Reckitt to manage its media planning and buying across 21 European ...
As consumers become more self-aware, advertising is reflecting their experiences in a thoughtful and relatable way ...
This is just what the doctor ordered for embattled WPP Media - it's won AOR duties for health and hygiene giant Reckitt in ...
With the much-anticipated release today of the Make America Healthy Again report and strategy document, the US Department of Health and Human Services under Robert F Kennedy Jr also announced a new ...
Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...
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