The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

Goth culture is seeing a resurgence–thanks in part to Gen Z–and Liquid Death and e.l.f. Cosmetics are reuniting to lean into ...

Campaign sat down with E.l.f. CMO Kory Marchisotto to discuss the sequel campaign to E.l.f. and Liquid Death’s 2024 Corpse ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

Roblox (RBLX) launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f.

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

For the 24th year, Operation E.L.F. welcomed military families from across the state for its annual holiday party. “We just need to make sure that these families with loved ones who are overseas right ...

Step into another world with this bold Avatar-inspired makeup look. This tutorial breaks down the colors, blending, and details needed to create a dramatic Na’vi transformation that’s artistic, ...

GRAND RAPIDS, Mich. — A Grand Rapids area mom known for her aggressively funny cooking tutorials is getting ready to release her first cookbook. Jessica Secrest—who runs the account @applesauceandadhd ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Hannah Morrill Hannah Morrill is an editor covering gifts and beauty. After ...

You’ve probably already had it. Or got it. Now the US and UK are coming down with it. Hard. “Super-K” (officially designated influenza A H3N2 subclade K) was identified in Australia. It rapidly surged ...