The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

GRAND RAPIDS, Mich. — A Grand Rapids area mom known for her aggressively funny cooking tutorials is getting ready to release her first cookbook. Jessica Secrest—who runs the account @applesauceandadhd ...

For the 24th year, Operation E.L.F. welcomed military families from across the state for its annual holiday party. “We just need to make sure that these families with loved ones who are overseas right ...

Roblox (RBLX) launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f.

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...