A miniature Jameela Jamil stars for Pinterest at its upfronts. Not a sentence we get to write every day, that's for sure.

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into ...

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.

Funnel, the proven AI-infused multifamily CRM, today announced its newest partner Morgan Properties, one of the largest apartment owners in the United States. Morgan Properties is rolling out Funnel's ...

Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize the visual ...

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, ...

Amazon has emphasised its new Netflix ad deal and deepening sports offering in a debut upfront event that hammered the “full ...

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to ...

In the last few years, funnel optimization has become one of the most discussed strategies in the digital marketingCompanies have begun to understand that every stage of the funnel, from awareness to ...