Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.

To promote its AI-powered Pixel 10 smartphone, Google premiered Vanilla, a campaign imagining a world where industry-standard smartphones were replaced with vanilla soft serve cones. The spot shows ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...