To promote its AI-powered Pixel 10 smartphone, Google premiered Vanilla, a campaign imagining a world where industry-standard smartphones were replaced with vanilla soft serve cones. The spot shows ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google has added generative AI (GAI) capabilities to Asset Studio, a creative tool that lets advertisers generate, edit, and turn images and videos into assets for ads, as well as review content ...

With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Google-owned YouTube is also introducing new immersive masthead ads on connected TVs amid rising viewership and ahead of the ...

The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and ...

In today's fast-paced world, Digital marketing without AI is like fishing in an empty pond - Lots of effort but ...