Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

AudioGo provides a solution that lets businesses of any size create and distribute audio ads through an easy-to-use platform.

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

Guest host Hank Green and Digitas CEO Amy Lanzi dive deep into digital marketing and what it takes to stand out on the ...

A new Amazon survey shows small and medium-sized businesses are already saving time with AI tools, but the bigger payoffs in their advertising strategies are slower in coming.

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Apollo.io reports that effective data enrichment enhances data quality, aiding businesses in understanding customers and improving marketing strategies.

Fortunately, some artists have studied them in depth and devised ways to apply the business principles they’ve picked up to ...

You first need to think of systems, not hacks. You need to engineer your processes and create playbooks for everything.

Making an immediate impact is critical to any agency’s success, especially when it comes to new business. Too often, ...