Launching an MVP is just the beginning—what follows can determine whether a startup gains real traction or stalls out. The ...

Even the most comprehensive data can't capture the emotional and psychological deterioration happening beneath those ...

People will forget what you said, people will forget what you did, but people will never forget how you make them feel” (Maya ...

With enterprises struggling to show returns from agentic AI pilots, Workato hopes its new AI Research Lab will help them turn ideas into commercial reality. We speak to Adam Seligman, its CTO, to find ...

Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and ...

Oktane is in its final stages, and we'll be on the ground covering the last keynote. Just a short session this morning, but ...

In short, an influencer creative brief is the blueprint for a campaign that delights both the brand and the creator. It ...

The data speaks volumes: companies implementing strategic gifting programs see a 306% increase in customer lifetime value and ...

Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than ...

"There's no box on our forms that says 'Are you using AI?' but it is an expectation," Alicia Pittman, BCG's global people ...

Leaders at Dell and IBM achieved historic turnarounds because they understood how the cultural triggers of norms and rituals shape behaviors.

Many companies already have the ideas they need to innovate but lack effective systems to surface and connect them. Research shows most employee ideas go unreviewed, leaving major value untapped.