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Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

The inclusion of AI and automation in retail businesses’ marketing strategies may have its roots in single channels, like ...

Apollo.io reports that effective data enrichment enhances data quality, aiding businesses in understanding customers and improving marketing strategies.

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...

To establish a thriving e-commerce business, it’s essential to deeply understand your target audience — the foundation upon ...

Yet this new journey was also an eye-opener to the unethical back-to-school marketing targeting kids. My public health brain couldn’t help but notice how unhealthy, ultra-processed products are ...

Direct-to-consumer devices promising pain relief are flooding the market. Is there enough evidence to recommend these devices to patients with chronic pain?

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

When Codex failed to debug my plugin, Deep Research delivered - with my careful guidance. Here's how combining AI tools can solve problems faster and supercharge developer workflows.