Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The Drum a sneak peek of the data and trends that will dominate the event.

There are a lot of store-bought lemonades out there, so we decided to consult with customer reviews to uncover which ones are really worth buying.

Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and problem-solving by automating administrative tasks that AI can handle quickly and ...

POET Technologies has made progress at their production facilities in Malaysia, with a $500K order for optical engines. My target price for 2032 is $34-$45 in a base-case scenario, placing POET in the ...

Picton (LSE: PCTN) is a good example. The firm has a quality portfolio, and it’s been able to sell selected assets into the market at or around book value, justifying the portfolio’s overall NAV.

Every founder has heard the advice: timing is everything. The uncomfortable truth is that timing is also nearly impossible to control. Being too early can kill a great company just as quickly as being ...

An expert has named one ASX All Ords stock with more than 50% upside. Read on to find out about the opportunity.

Forevermark Diamond Jewellery from the De Beers Group is looking to redefine India's diamond landscape, focusing on premium-yet-accessible jewellery and a culture of self-gifting as key drivers of its ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

How much money do I need to retire? There are plenty of benchmarks. Fidelity, for instance, says you should save 10 times your salary by age 67, while T. Rowe Price recommends 7.5 to 13.5 times your ...