Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI ...

There are a lot of store-bought lemonades out there, so we decided to consult with customer reviews to uncover which ones are really worth buying.

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The Drum a sneak peek of the data and trends that will dominate the event.

Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and problem-solving by automating administrative tasks that AI can handle quickly and ...

Large-cap stocks have the power to shape entire industries thanks to their size and widespread influence. With such vast footprints, however, finding new areas for growth is much harder than for ...

In one of the country's priciest housing markets, Utah's leaders worry young people are shut out from building wealth. But despite new incentives, few developers are signing on to build smaller homes.

POET Technologies has made progress at their production facilities in Malaysia, with a $500K order for optical engines. My target price for 2032 is $34-$45 in a base-case scenario, placing POET in the ...

Picton (LSE: PCTN) is a good example. The firm has a quality portfolio, and it’s been able to sell selected assets into the market at or around book value, justifying the portfolio’s overall NAV.

Every founder has heard the advice: timing is everything. The uncomfortable truth is that timing is also nearly impossible to control. Being too early can kill a great company just as quickly as being ...