A recent study indicates that riders who have had saddles fitted by professionals are more likely to identify a saddle in the ...

Struggling to get comfortable in the saddle? Or planning a new purchase and keen to get it right first time? Choosing the best saddle for you takes a bit of careful thought, and it's not always a ...

Every season, a new animal print gallops into the spotlight, and this fall, it’s cowhide’s time to shine. The bold ...

"We knew we wanted to lean into Woody’s Western style, so Levi’s felt like such a natural fit," Liz Shortreed, SVP of ...

Kendall Jenner and Gigi Hadid can make anything high-fashion. Longtime BFFs Jenner, 29, and Hadid, 30, posed together on the ...

The September 15 edition of the SBJ Media newsletter features an interview with PBR CEO Sean Gleason on the Team Series and ...

No fall wardrobe is complete without its share of stylish boots. From sleek knee-highs to cool ankle boots, these are the ...

Such is the roaring success of Yellowstone, the neo-Western TV series documenting all the drama at the Dutton family ranch in Montana, that it has birthed a seemingly endless spin-off universe. But ...

Camp and Go Slow's big and fabulous Fall launch has so much new and handsome product to choose from, including expanding a ...

In 1976, National Geographic asked actor Robert Redford to follow in the footsteps of the Wild West's greatest outlaws. This ...

Robert Redford’s love of the West, Wyoming and their notorious outlaws was well-known. It led him in 1976 to retrace 600 ...