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Cracker Barrel had good reasons to rebrand. But after its new logo misfired, here’s what’s next
The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...
In the 70s, Bill Holley went to work on the famous Cracker Barrel logo. Wife Beverly said the design was originally a sketch ...
Critics are now blasting the “backroom deal” to rebrand the Connetquot Thunderbirds to the shortened “T-Birds” as New York ...
Caught in the culture wars, the restaurant chain went back to its old look—experts say it's the right move, but the chain could have done things differently.
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