Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Get insights on YIT Oyj's latest market updates, growth strategies, and financial outlook ahead of Q3 2025 results.

The loyalty market in Greece presents robust growth opportunities with diverse segments like retail, financial services, ...

Italy's loyalty market presents significant opportunities across retail, financial services, healthcare, and more, driven by ...

Investment managers on Smallcase, an investment platform, are bullish on India's upcoming festive season, identifying nine ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Ranjita Ghosh, Global CMO at Wipro Limited, shares how marketing is helping businesses scale and grow by combining human ...

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Roman Styatyugin, an expert in product development and business development within the IT sphere, shares insights on the ...