Kendrick Lamar has been taking shots — both subtle and seriously direct — in the 'Not Like Us' Era — from the Canadian tuxedo at the Grammys to Serena Williams at the Super Bowl to the 'Not Like Us' cover art.

If that’s the case, take a page from Kendrick and get the right size, because one of the reasons Kendrick was able to make it work is because they are the perfect length to float above the midsole of his kicks imperceptibly.

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.