Elegant, warm, and understated, suede brunette flatters many skin tones and becomes even more striking when paired with the ...
The future of hair and skincare may be light-focused.
Light Straight + Multi-styler, developed by L’Oréal Research & Innovation, was seven years in the making. The device uses ...
Hair gadgets have become increasingly popular over the last decade. Hair dryers, curlers, steamers — you name it, there’s ...
Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three ...
Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...
L'Oréal announced an infrared hair straightener and an LED face mask at CES 2026, both launching in 2027 with light-based technology.
Exclusive: 'It's a total reinvention of a category – but for a real purpose. It gives you results that are less damaging to the hair' ...
Lara Walsh is a Chicago-based writer and editor who covers all things fashion, celebrity, pop culture, travel, and food. When she’s not avidly planning her next trip, she’s writing posts for her ...
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