Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

Kylie Jenner shimmers in custom Ludovic de Saint Sernin at the Palm Springs International Film Awards 2026 Bluefin tuna ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

In the years preceding the release of the sequel trilogy, a quite infamous and entertaining Star Wars fan theory began circulating online. The idea was simple: Jar Jar is Evil. The delightfully wacky ...

Chock and Bates win record-setting seventh US figure skating title, set sights on Olympic gold The dream of a Florida ...