After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

LEGO announced the launch of five new SMART Play sets from the Star Wars collection, pre-orders already open, stores to get ...

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

“Star Wars” fans and builders are starting 2026 with a hyperdrive-powered release from LEGO, as the company continues to expand its beloved “Star Wars” line with a fresh batch of new sets that just ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

They start at just $40.

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in children's hands. The company says the new smart bricks, tags and mini ...

You might have a million dollars sitting in a plastic storage bin and not even know it. Star Wars toys and collectibles were made to be played with, taped to bedroom walls, and dragged through the ...