The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

While there are a lot of Lego Star Wars sets out there, and the video games are also incredible, there are only a few sets ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Few fictional vehicles are as instantly recognizable as the Millennium Falcon, the legendary “piece of junk” that made the Kessel Run in less than twelve parsecs. Right now, you can recreate that ...