The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

The government will significantly ease criminal penalties for various violations occurring in economic activities, ranging from unfair pricing by monopolistic companies to failure to report changes in ...

Soon, AI may formulate scientific hypotheses and run experiments to test them, discovering new materials or biological ...

The 'Queen of the Skies' no longer reigns supreme in the US market. Discover the surprising reasons behind the 747's decline.

Neste aims to differentiate itself by spearheading the supply of renewable fuels for transportation and aviation. See why I ...

Are you worried that artificial intelligence and humans will go to war? AI experts are. In 2023, a group of elite thinkers ...

Nigeria’s rental market is spiralling, with two-bedroom apartments averaging N2.5m annually, far above rates of just a few ...

Nigeria, with its landmass of 923,768 square kilometres, is endowed with various unique geologic features, holding over 44 ...

The owners and managers of the M/V Dali, the ship that destroyed Baltimore’s Francis Scott Key Bridge, have brought a claim ...

Speaking at the Labour conference, she says there is "nothing progressive" about the government using £1 in every £10 it has ...

Statisticians help track productivity trends, economists model price incentives, and business scholars study market chains ...