The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

The start of a new year usually brings new motivation to achieve goals like eating healthier or finally cleaning your ...

Life science marketing is changing, and with it our need for personalised engagement strategies. While omnichannel marketing ...

It’s not just Pan Am. In South Korea, an array of American companies that have little to do with fashion have been resurrected or reinvented as sleek clothing companies — all with a K-beauty glow-up.

Jumia is leveraging its logistics network and local expertise to build a defensible e-commerce and fintech moat across Africa ...

ReVision Energy leverages a relationship-driven model and workforce innovation to navigate evolving clean energy policies and sustain long-term growth across the northeastern United States.

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Sokal, an automotive digital advertising agency, outlined how to build a successful brand and website during a Society of ...

Elvin Zhang, Partner & Brand Marketing Director at PODpartner The Holiday Inventory Dilemma Each holiday season, apparel ...

Learn when to delegate, what to hand off first and how strategic delegation becomes the thing that drives growth long before ...