Over the years, it morphed into a meme. When Messi moved to Miami, it morphed into American variations. And this week, as snow and sub-zero temperatures approached Kansas City, it took on new life ...

The #1 Fan Llama Emote immortalizes the hilarious Messi meme in which the eight-time Ballon d'Or winner said his own name like a goat. How Much Does the Lionel Messi Skin Cost in Fortnite?

Clearly, with the Argentine star, advertising, sales, tickets, merchandising and even memes are making headlines with MLS as the center of the scene. According to @varskysports, Messi's jersey is ...