At a time when scientists are reversing blindness with microchips and restoring voices with AI, the latest Scottish Health ...
A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...
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Prescription drug advertising proves more effective in reducing smoking rates
A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...
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