Anthony Edwards doesn’t consider himself a superstar.

Nike NIL athlete AJ Dybantsa debuted the basketball shoe on the court during the brand's Future Game experience, and it was ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

X owner Elon Musk is reportedly not interested in buying the app. So it seems, at least right now, that one of the major players will eventually emerge as the best suitor for TikTok in the U.S ...

Two of the hottest teams in the Big 12 meet on Saturday night in Tuscon when Texas Tech puts its seven game winning streak on the line against Arizona. These two teams met a few weeks back with ...

Nike's Next Ones is in the books. Sadler's performance was so impressive that he earned the prestigious "Alpha Dog" award for the event, a well-deserved recognition for a player who not only stood ...

Anthony Davis is unable to participate in the NBA All-Star Game because of left abductor strain. Official release Kyrie Irving earns his 9th All-Star nod, replacing injured Anthony Davis.

EA Sports has officially revealed the EA FC 25 TOTY players that will arrive soon in Ultimate Team, with both the men's and women's rosters being announced on social media. This is always the ...

The Diamond Turf͏ 1 sneak͏e͏rs were ͏Sanders' ͏first signature ͏shoes͏ with Nike. Featuring Air units ͏in the heel and͏ fo͏refoot, durable leath͏er͏ and a midfoot strap ͏for͏ a ...

The 2025 NBA All-Star Game, set for Feb. 16 and televised on TNT at 8 p.m. ET, will have a new format that features a tournament-style event consisting of four teams of eight players each.