By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...

Lauren Paige Richeson is an Editor at Health, where she’s been writing, editing, and unpacking wellness trends since 2022. With over a decade of experience covering nutrition, beauty, oral health, and ...

I’ve been covering lifestyle content for over seven years. How can you tell which are the best whitening products for sensitive teeth? One important measure is that they use a lower percentage of ...

Trips to the dentist can get costly, but whitening your teeth at home is entirely possible as long as you have the right products and the right routine. From whitening toothpastes to LED devices, ...