The Business & Financial Times on MSN
Beyond personas: Why brands must design for multiple selves
By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...
Adtech market estimated to grow from $1.1 trillion in 2026 to $3.2 trillion by 2034. The Trade Desk's AI platform helps advertisers automate ad buying across multiple channels. DoubleVerify offers a ...
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