Learn moreAmazon Prime Day is running four days long this year, and with the expanded timeline is a chance to pick apart the data of what people are buying amid an uncertain economy. Like most publishers,

U.S. online retail sales from the first day of Amazon Prime Day climbed 10% year-over-year to reach $7.9 billion.

The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.