Reporters still trek through politically competitive neighborhoods to interview voters. But quantitative political journalism has become increasingly predominant.

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...

Andy Jones, VP broadcast and CTV at Pubmatic, tells TVBEurope how the pace of change in media and entertainment makes the ...

Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further ...

Using in-lab eye-tracking and brand recall surveys with 100 Smart TV viewers, the study found that Teads’ CTV HomeScreen ads outperformed traditional skippable formats, with 3D ads capturing attention ...

If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more ...

AI is actively redrawing the boundaries of digital media by reshaping how users find information and how advertisers build ...

Advsr AI Spotlight Highlighting notable AI moves at the intersection of strategic operating companies and emerging startups.

As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand in ...

Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

Angelica Leicht is the senior editor for the Managing Your Money section for CBSNews.com, where she writes and edits articles on a range of personal finance topics. Angelica previously held editing ...

In the ever-increasing list of slang being used by Gen-Z and Gen Alpha members on social media platforms, the term “67” is generating widespread interest. The slang, which has been all over TikTok and ...