Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that’s transforming the way healthcare brands connect with people.

Amid this transformative environment, PW Consulting has released an in-depth research report dedicated to the Creatine Nitrate Market, providing stakeholders, investors, and industry professionals ...

Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its ...

A research team led by Prof. Wang Huanqin at the Institute of Intelligent Machines, the Hefei Institutes of Physical Science of the Chinese Academy of Sciences, recently proposed a semi-supervised ...

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

This is the golden age of full-size pickup trucks. Because the market demands it, and because the market is enormous and extremely profitable, the latest breed of pickup trucks is comfortable, ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...