After an early August cooling, radio’s national ad play is roaring back ahead of the long Labor Day weekend as brands compete for a much-diminished share of holiday sales spending. Predictably, two ...
The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...
Every day, radio sellers battle an ever-growing litany of digital media platforms for advertising dollars. Yet as brands shift ad spend to social media in an attempt to generate buzz, they could ...