Salespersons put hours into developing persuasive pitches, yet recent research shows that deals are lost or made prior to ...

Parents, ditch the punishments! Research reveals that threats and harsh measures often backfire with teens. Instead, focus on building strong connections, setting clear and fair limits with ...

When Oprah says she doesn’t deny herself certain foods, she’s pointing at a bigger idea most of us miss: sustainable change ...

The 20th century experienced a dramatic explosion of mass media communications —from newspapers, to magazines, advertisements, radio, movies, television, and the internet. The 21 st century has ...

Psychological science is really just our best shot at making sense of how people think, feel, and act. It’s rooted in old philosophy but runs today on experiments, observation, and data. Back in the ...

Listen to more stories on the Noa app. When I was 10, my best friend taught me how to make a flamethrower. We duct-taped a can of WD-40 to one end of a two-by-four, melted a candle onto the other, and ...