Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

TV measurement and attribution platform iSpot has signed Roku as the first major TV-streaming publisher to use its key business media product “Outcomes at Scale.” The Outcomes tool will be used by ...

Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the star during breaks in the action. There have been some iconic Super Bowl ...

Sick of Commercials? You Can Still Skip YouTube Ads (if You Try Hard Enough) YouTube is cracking down on ad blockers, but don't pull your hair out when commercials interrupt your videos. There are ...