Consumer behavior is playing a more prominent role in shaping key retail shopping seasons, according to a new retail report ...

As AI reshapes how businesses generate demand, marketing leaders are poised to own commercial outcomes. Here's why alignment ...

American Airlines says it has recovered close to three-quarters of the sales revenue share that it lost when it was aggressively pushing to drive bookings to its website, app and NDC-enabled channels.

Marketplace pressures and low productivity are weighing on sellers. Still, sales teams continue to push through challenges to grow. 79% of sales teams increased revenue over the past 12 months. In ...

Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...