Even if you aren't obsessed with cars, it's hard to not at least be a little curious about the stories and meaning behind their logos.

The team unveiled a new logo and uniform on Friday after a few years of research and 125 hours worth of interviews with various stakeholders. The look represents the club’s role as “Indy’s Original ...

One classic restaurant chain had suffered a few slings and arrows of misfortune over the years, including a dreary change to its long-standing logo.

When St. Scholastica Catholic Church in Lecanto unveiled its new sign, the design did more than refresh a brand — it reached back through centuries of history to tell a ...

The evolution of Ford's blue oval was long, sometimes bizarre, and ultimately cemented by the company's refusal to change with trends of the time.

Cracker Barrel CEO Julie Masino opened the company's fourth-quarter earnings call with a lengthy apology about the logo incident (although she did not use the word apologize).

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...