Innovation is of no worth if it doesn’t provide better outcomes for patients. Indeed, such advancements should hold as centre the amelioration of the overall patient experience. And that’s where ...

Earlier this year, Bayer formed a new business unit that promised to shake up the consumer health category with a new personalised approach driven by digital technologies. Now, it has taken the ...

"Relevance" is a term thrown around a lot in the marketing world. Sometimes it's associated with (or confused for) "targeting," though the two aren't synonymous. In marketing, relevance is used as a ...

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers ...

Fund evaluation across critical parameters for better decision making. Study period is 3 years. Volatility represents the standard deviation of fund returns that is, how much the fund returns have ...

This scheme has consistently delivered the best returns in its Sector - Technology category across . This scheme has maintained a relatively low level of volatility within its Sector - Technology ...