A photo of a long‑expired tube of toothpaste—dating all the way back to 1988—has gone viral on Reddit, attracting more than ...

Oooop, looks like that new K-beauty collagen sunscreen and $10 satin-lined beanie are headed right into your cart. View ...

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...

There could be new hope in the fight against gum disease. Scientists have developed a toothpaste that targets only the bacteria that cause periodontitis, leaving the rest of the oral microbiome ...

"I have never had a toothpaste make my teeth slay this hard" —said a reviewer who takes their dental hygiene very seriously.

Forbes contributors publish independent expert analyses and insights. Emma Sandler is a journalist covering beauty, fashion and wellness. That’s at least the attitude that Boka has as a young(er) ...

Last month, luxury grocer Erewhon revealed its latest smoothie collaboration: a mint-and-green-tea potion called Mint Condition Smile, inspired by a tube of toothpaste. Made with coconut, chlorophyll, ...

I vividly remember the day I found out I was pregnant with my daughter. I was beaming from ear to ear, excited to finally become a mom. I expected the weight gain, stretch marks, swollen ankles and ...

These days, it feels like our social media feeds are overwhelmed with more and more tips, tricks, and ‘five-minute’ hacks that guarantee to make our lives easier, cheaper, and more enjoyable. But, as ...

Erewhon has had some exciting celeb collabs, from Hailey Bieber to Sabrina Carpenter. But the grocery store’s latest drop is a little more surprising. It partnered with oral care brand Boka, and the ...

The minty new smoothie might be better than it sounds. Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ambitious, she's excited to tackle any story — from beauty trends to hard ...