Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with our ads to our budget and a lot more.

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another ...