The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Direct-to-consumer devices promising pain relief are flooding the market. Is there enough evidence to recommend these devices to patients with chronic pain?

The industry's first AI-specific conference for financial advisors will take place Oct. 28-29 in Las Vegas and feature some ...

MyBroadband is South Africa’s largest and most authoritative technology news platform. With a readership of more than 4.7 ...

Anttech Digital Marketing Agency in Kolkata empowers doctors to enhance their digital presence by offering services such as ...

Organizations build up a hidden digital estate over time. Myriad sites are set up by different parts of an organization but ...

Singapore-based digital transformation consultancy Temus has appointed Sutowo Wong (pictured) as its managing director, AI ...

Luke Combs' management company, Make Wake Artists, has started a label division led by Alicia Mathews, Brianna Steinitz and Myles Hoffman.

Brands are treating ORM as part of the digital and customer service backbone; Online reputation management will soon move ...

Vail Resorts stock is rated a "Buy" for income investors, offering a 6% dividend and strong buybacks. Click here to read my ...

Marketing director at FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada,  has been named as a judge for the International ...

Discover why Gambling.com is undervalued, with strong growth and upside potential. Get key insights, risks, and price targets ...