You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to ...

Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

The Daily Listen is are 5-minute or less episodes that show up on your Google home page in the Google iOS or Android app. It ...

Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.

Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant ...

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

Microsoft reverts to an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.

Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for ...