Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand ...

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how ...

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...

Undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure – it’s a missed growth ...

Dive into AdExchanger's Sarah Caputo coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Indy Cinema Group coverage for the latest updates, expert opinions, and analysis shaping the future ...

The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card ...

AI agents evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting ...